Green Music Australia is harnessing the cultural power of music and musicians to lead the way to a greener world. The campaign's role is to organise, facilitate and inspire musicians and the music industry to make changes to improve environmental performance, from energy use to packaging and waste to transport. By leading by example, and bringing audiences along with them, Green Music Australia is creating a deep, cultural change.
The website we were asked to create, using our Candidate theme as a base, needed to draw on the vibrancy of the music industry, and appeal to music lovers with straightforward messages that made taking action both achievable and fun.
In 2020, the website we created for Green Music Australia won the Reed Award for Best Grassroots Website. We have since worked with their team on a number of design updates, continually improving the site to meet their campaign objectives.
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